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School of Innovation and Entrepreneurship organizes an entrepreneurial salon event

2019-01-11 15:04 来源: 创新创业学院 通讯员: 王海生 Date: 2019-01-11 15:04 Source: School of Innovation and Entrepreneurship Correspondent: Wang Haisheng

In order to do a good job of college students' innovation and entrepreneurship, to stimulate entrepreneurial enthusiasm and improve entrepreneurial ability. Recently, the School of Innovation and Entrepreneurship organized an entrepreneurial salon event at the University Student Service Center. The event invited Qin Zonghuai, secretary of the Party branch of the Department of Economics and Trade, to share a lecture entitled "Analysis of Business Issues in Enterprises". Zhu Guangying, the deputy secretary of the school party committee and the secretary of the disciplinary committee, all the party members of the third party branch of the administration, and more than 100 students from the University Student Pioneer Park and the Pioneering Association attended the lecture.


Qin Zonghuai takes business data as the main line, combined with the "4P" theory of marketing, systematically analyzes how business data provides support for corporate strategy formulation and strategy implementation, and presents the basic "routines" of market research by companies based on real cases. The basic framework of applying market research to solve business problems was presented. The lecture was rich in content and informative. Professor Qin used funny and vivid language to simplify and popularize complex marketing theories, which greatly benefited the audience.

After the lecture, all the members of the third party branch of the administration went to the University Student Pioneer Park to communicate with university student entrepreneurs on-site to understand the project operation and help them make suggestions.

The purpose of this event is to further promote our university's innovation and entrepreneurship service work, create a good entrepreneurial atmosphere, help entrepreneurs overcome difficulties and problems encountered in the process of entrepreneurship, and promote the continuous growth of entrepreneurs.